Geoff McDonald: Will Your Organisation's Culture Support Sustainability?

October 4, 2013 by Andy James leave a comment + 5232 comments

Our clients are typically businesses looking to develop products and services through a lens that drives social impact and profit simultaneously. Following Ross'  blog on HR's role in defining sustainability strategy, we reached out to Unilever's Geoff McDonald (Global VP Human Resources) for a few tips on how Human Resources leaders can drive that agenda forward within their organisations...Geoff McDonald: Two Ways HR Can Aid the Sustainability Agenda.When strategy and culture collide, culture wins. If your sustainability strategy grinds against the existing culture within your organisation, your people will carry on with old behaviours despite it. So what can Human Resources do, as custodians of that culture, to play an active part in the sustainability agenda and help the success of sustainability strategies?

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